Use Cases & Automation with KlavX

Once KlavX is connected, you unlock powerful new ways to market to your in-store customers via Klaviyo. Here’s how to turn that data into revenue.

🔁 1. Automate Flows Based on In-Store Purchases

Use the Placed Order (POS) event in Klaviyo to trigger:

• Post-Purchase Thank You Flow
  Send a thank you email with product care tips, reviews, or a discount for next time.

• Replenishment Reminders
  Automate follow-ups based on how long products typically last (e.g. supplements, beauty, consumables).

• Review Requests
  Ask for product reviews 3–7 days after purchase to collect social proof, even from in-store customers.

🎯 2. Build Targeted Segments

Segment your list based on POS purchases, even if the customer has never bought online:

• VIPs who spend $200+ in-store

• Customers who bought from a specific brand or category

• First-time buyers vs returning

• People who bought in-store but haven’t opened an email yet

Example: Create a segment of customers who purchased a snowboard in-store but haven’t visited your website in 30 days.

💡 3. Campaigns That Actually Make Money

With POS data synced, your email list gets more accurate — and valuable. Try campaigns like:

• “Thanks for shopping in-store! Here’s 10% off your next online purchase”

• “Restock time: You purchased [brand] in-store. Here’s what’s new.”

• “We miss you in-store — come back and get a free sample!”

🛍 Industry-Specific Use Cases

🧖‍♀️ Beauty & Skincare

• Replenishment reminders for creams, serums, and cosmetics

• Follow-ups for services (e.g. facials, consultations)

👗 Fashion & Retail

• Style guides based on in-store purchases

• Back-in-stock alerts for specific brands or categories

🍷 Wineries & Breweries

• Reward frequent cellar door visitors

• Invite local in-store customers to VIP events or club signups

⚙️ Pro Tips for Automation Success

• Add a “POS Source” tag to your customer profiles so you can separate in-store vs online behaviour.

• Use time delays and conditional splits to customise flows for POS shoppers.

• A/B test subject lines that reference the in-store experience (e.g. “Your [store name] visit”).